Elite Permanent Makeup Artist and trainer for Nouveau Contour Beauty Group

My name is Joanne Dews. I started out in the Health industry over 18 years ago. Throughout those 18 years I have gained vast experience in all aspects of Sports Massage, Remedial Massage, Reflexology along with many more treatments. After years of perfecting my skill I have been looking for a new challenge, I then decided to make the transition into the world of permanent cosmetics.

My Treatment room in Tamworth. Fully Licensed by Tamworth Borough Council.

My journey began at Nouveau beauty group where I trained under the inspirational Karen Betts. Karen and Nouveau beauty group are the leaders in permanent cosmetics and train people to the very highest of standards. I am and will always continue my journey to elevate my skills to the highest level and I am now one of only a handful in the country of elite technician’s under the nouveau banner. I am very honoured to have recently been asked to join Nouveau Beauty Group as one of there trainers. This is a wonderful opportunity to have been asked to be a part of there amazing team.

My reason for entering the ever growing industry that is permanent cosmetics was simple — to make REAL women look and feel beautiful permanently and to help people have confidence in themselves after going through surgery or illnesses where they may loose there eyebrows, eyelashes etc.

What Is Permanent Makeup?

Permanent makeup is an advanced form of tattooing where state of the art equipment and needles are used that have been specifically developed to work around the delicate areas of the face.

Because it is permanent make sure you choose a reputable permanent makeup technician, who has a portfolio that can show you real work and is covered by a reputable insurance company.

Pharmaceutical grade pigments are applied into the second layer of the skin to create beautiful colour that resembles perfectly applied makeup.


Facial Aesthetics

I decided at the start of 2015 after being asked my a number of clients to train in anti wrinkle injections and Facial fillers. I always aim to the highest level of training and I can also administer dental blocks to eliminate any discomfort when receiving Lip fillers.

In addition to these treatments i offer Vampire Facials as featured in a lot of reality tv shows, Microsclerotherapy (thread Vein Removal), Hyperhydrosis (under arm Sweating) and Laser Tattoo Removal.