Aesthetics Practitioner, Elite Permanent Makeup Artist, NLP, Hypnotherapist, Coaching

My name is Joanne Dews. I started out in the Health industry over 22 years ago. Throughout those 22 years I have gained vast experience starting out with all aspects of Sports Massage, Remedial Massage, Reflexology along with many more treatments. After years of building my business I decided to extend my skills to include Permanent Makeup where I trained with Nouveau Contour to Elite level doing all forms of advanced paramedical and Alopecia tattooing work. This then took me to work for Nouveau Beauty Group as one of there Trainers. I loved teaching and watching the students grow in confidence with their skills.

About 7 years ago I went into the Aesthetics business. I have never stopped learning and currently I am in the process of completing my Level 7 NVQ in Aesthetics which will allow me to continue this work alongside all Medical Specialists when the laws change to prevent non medics in this field. I specialise in all advance techniques from Anti wrinkle injections, Dermal fillers, PRP vampire facials, Chemical Peels, Vitamin B12 Injections, Fat Dissolving injections to name but a few.

I always want to achieve the best for all my clients and this is where I have been at odds for the last few years. So many women today feel they want to alter things about their image but really they are not happy on the inside. So they will never be truly happy and will then look for something else to change. So with this in mind I have recently trained in NLP, Hynposis, Time Line therapy and coaching as I want to be able to help people as a whole and to get them to a point of loving themselves on the inside as well as the outside.

My Treatment room in Tamworth. Fully Licensed by Tamworth Borough Council.


What Is Permanent Makeup?

Permanent makeup is an advanced form of tattooing where state of the art equipment and needles are used that have been specifically developed to work around the delicate areas of the face.

Because it is permanent make sure you choose a reputable permanent makeup technician, who has a portfolio that can show you real work and is covered by a reputable insurance company.

Pharmaceutical grade pigments are applied into the second layer of the skin to create beautiful colour that resembles perfectly applied makeup.

Facial Aesthetics

I decided at the start of 2015 after being asked my a number of clients to train in anti wrinkle injections and Facial fillers. I always aim to the highest level of training and I can also administer dental blocks to eliminate any discomfort when receiving Lip fillers.

In addition to these treatments i offer Vampire Facials as featured in a lot of reality tv shows, Microsclerotherapy (thread Vein Removal), Hyperhydrosis (under arm Sweating) and Laser Tattoo Removal.


NLP, Hypnotherapy, Time Line Therapy, Coaching

What is NLP? Neuro Linguistic Programming is a set of practical skills, techniques and strategies that are easy to learn, and that can lead to real excellence. It is also an art and a science for success based on proven techniques that show you how your mind thinks and how your behavior can be positively modified and improved. It is also the study of excellence and how to replicate it. With these tools you can excel in every aspect of your life. Would you like to improve and excel in your business, relationships, financial or even health and fitness. By removing your limiting beliefs all this is possible. We can set new sustainable goals that will become a reality.

We are brought into this world to live yet somewhere along the way fear, anxiety, anger and guilt all take over and we become afraid to live the life we were born to do! Now is the time to take back control and with my help its time to get back on track and enjoy all areas of your life. Each coaching programme will be individually tailored to your needs. An initial assessment will be carried out to find a programme that best suits your needs.